Company: Herb Immortal
Role: Brand Designer
Tenure: 4 months
Herb Immortal's initial brand was very chaotic and had no clear intention of its mission. They wanted to brand themselves as a herbal supplement company that utilizes AI to create a more personalized experience, however, their current branding has a clear separation between tech and health. To align with Herbal Immortal's goal, the colors green and brown were chosen to reflect the Earthy and health values of the company, and the logo has an icon for scalability along with "powered by AHI" to connect AI to their brand. The proposal also suggests that Herb Immortal maintains a simple and clean design for all collateral.
Adobe Illustrator, Photoshop, InDesign, Canva, Figma
Mockups for BGO #2 where we proposed different packaging ideas.
Mockup for BGO 1 where we proposed revising their existing website.
